Photo: Lead type As people said, web design is 95% typography. Once upon a time, people who care about the typography of their website define their font stack using CSS like this: font-family: "Lucida Sans Unicode", "Lucida Grande", sans-serif; They secretly wish their website could look different from the mortal websites which use Times New Roman, Arial, or Georgia with the funny-looking numerals. Until one day, their sincerity impressed the god of typography, who granted them a technology named web …